Search ads fastest-growing category in advertising

Super Bowl viewers who go online during the game are as likely to find modest text ads promoting the same products as the $80,000-per-second in-game advertising. "You're seeing advertising move into advertising that people can seek out, and moving away from mass advertising," said Peter Sealey, a former Coca-Cola marketing executive and business school professor. The New York Times (free registration) (2/4)

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