6.14.2005

The "new" Ronald McDonald

A new animated McDonald's ad by Leo Burnett features a Ronald McDonald who participates in sports and encourages kids to shed their couch potato ways. The spot, designed around McDonald's new active lifestyle menu, made its debut in the U.S. on June 10 and eventually will air worldwide. Adweek (6/7)

I don't care what Mickey D's says, Super Size Me had a profound effect on the company's business model.

2 comments:

Michael said...

Well, the movie has some extremely distrubing implications for all fast food, not just McDs.

Makes me really think twice about grabbing a burger sometimes.

Of course there are other times when Sonic just calls my name....

BBLogan said...

I hear you brother.