I've been jammin' out to Paolo Nutini's album... a new little discovery of mine. Me actually owning the album is an exercise in brilliant marketing.
A few months ago, iTunes had a featured free download of a song called "New Shoes". I'd never heard of the artist, but thought, "what the heck... it's free... I'll check it out."
So, I downloaded the song.
It was friggin' amazing. Made me want to dance around. I listened to it over and over and over.
But at the time, an album wasn't available yet. Bummer.
So, of course, when new Paolo Nutini CD "These Streets"(including that song) release was featured on iTunes a few weeks ago, I went to iTunes to check it out. $7.99 later... I owned the album.
And, if his show hadn't been sold out last weekend when he came through Nashville (presumably partly because people found out about him on iTunes), I would have paid another $10 bucks to see him play live at 3rd & Lindsley.
From what I can tell by his website, all of his shows are pretty much sold out and/or they've moved the venue to accomodate more people.
Just goes to show you that if you have the right song (s), the right artist, and a plan... you can get something new out to the music consumer without mainstream radio (well as far as I know anyway... I haven't heard Paolo anywhere but Lightning 100).